As 2025 comes to a close, we’ve spent a lot of time looking back on what has been one of the biggest and most exciting years in Zebel’s history.

This year has taken us everywhere — from weddings and black tie to celebrity fittings, Rome, Pitti Uomo, polo events, major collaborations, and some huge developments for the brand behind the scenes.

One of the defining moments of the year was undoubtedly our collaboration with Giovanni Pernice. Shot on location in Rome, the campaign perfectly captured the direction we’ve been pushing the brand towards — relaxed Italian tailoring, timeless menswear, and effortless style inspired by classic European elegance. It became one of the standout creative projects we’ve ever produced and a huge milestone for the business.

Italy became a recurring theme throughout the year for us overall. Alongside the Giovanni campaign, we also helped Blue get suited and ready for their Italian summer tour, whilst also making the trip out to Pitti Uomo to continue exploring the future of tailoring, menswear, and luxury fashion.

Throughout the year, we also had the opportunity to welcome a number of recognisable faces into our showrooms, including Harry Clark ahead of the BAFTAs, JB Gill for the Chelsea Flower Show, Jack Fowler, and Eric Kofi-Abrefa.

We also continued working closely with broadcaster and ring announcer Jamie Ward throughout the boxing calendar, creating a number of bespoke pieces across the year.

Outside of tailoring itself, 2025 was also a huge year for the Zebel brand more broadly. Our content reached millions across social media, our weddingwear offering continued to grow across all three stores, and we expanded further into modern occasionwear, race-day tailoring, and black tie.

We also continued our partnership with Exeter City F.C. through the Zebel Trust Suite — a partnership we remain hugely proud of — whilst also attending some incredible events throughout the summer season, including a brilliant day at the polo.

Behind the scenes, one of the biggest developments for us this year was the continued evolution of our Exeter showroom, with the location undergoing a major rework as we continue refining and improving the Zebel experience across all three stores.

Most importantly though, none of this happens without the people who continue to support the brand. Every consultation, fitting, wedding, recommendation, and returning customer genuinely means a huge amount to us.

Whether you bought your first suit from us this year or your fifth, thank you for being part of the journey.

From everyone at Zebel, we hope you have a fantastic Christmas and New Year, and we can’t wait to show you what’s next in 2026.